India, Mexico and Brazil will take over from the US and China as the volume drivers of growth for alcohol around the world, new figures have revealed. Meanwhile, the US and China remain key to the industry’s value growth – and the UK continues its trend of wine stagnation.
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It will take five years for the global alcohol category to get back to pre-Covid health, the IWSR has predicted, with double digit declines expected to the hit the category this year.
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Global alcohol consumption fell back by 1.6% in 2018, according to new data from the IWSR, with some 27.6 billion nine-litre cases being consumed.
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A relatively sunny outlook is being forecast for the global alcohol industry over the next five years, with the wine set to see the largest portion of growth.
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